Project Someone Part of 70K McGill Grant to Study Sociocultural Diversity, Health Communication, and COVID-19

Image: Alissa Eckert, CDC; Dan Higgins, MAMS

Project Someone is pleased to announce that our Director, Vivek Venkatesh, is part of an inter-university multidisciplinary team to be awarded a $70k grant from the McGill Interdisciplinary Initiative in Infection and Immunity (MI4). 

The project, titled “Sociocultural diversity, health communication, and COVID-19,” is led by McGill University’s Cécile Rousseau, MD., who is also a full member of Concordia University’s Centre for the Study of Learning and Performance (CSLP) and Project Someone collaborator. The Co-applicants include Vivek Venkatesh (Director of Project Someone and Concordia University’s CSLP), Jude Mary Cénat (UOttawa), Diana Miconi (McGill), Annie Jaimes (McGill), Rochelle Frounfelker (McGill), Christina Greenaway (McGill), Janet Cleveland (McGill), and Jill Hanley (SHERPA-RAPS). 

The project starts from the premise that society’s perception of people affects how they react in a crisis and that the COVID-19 pandemic has led to countries worldwide adopting measures such as social distancing, the closing of schools and businesses, and limited access to public spaces. Psychiatrist Dr. Cécile Rousseau, along with collaborators from Concordia University and the University of Ottawa, “will conduct surveys and interviews with 4,000 Quebecers to understand how minority status, low socioeconomic status, discrimination/stigmatization, and mental health affect understanding and adoption of COVID-19 public health measures.” 

The goal of the project is to determine best practices for communicating about COVID-19 with different social groups.

The Project Someone team’s role will be handling aspects of the proposed survey design, its implementation, and communication of results to the broader public. 

The project will run from May 1, 2020, to October 31, 2020.

To see the announcement on McGill’s website, please click here.